We're the top livestream shopping app in the U.S. Shoppers here spend 10x what they do on other platforms for a reason.
Reach the right shopper
You belong here
Sell your way — 24/7
Don't just reach any buyer — reach millions of enthusiastic shoppers that are as excited to buy your stuff as you are to sell to them.
Sell collectibles or plants? Awesome. Coins, sneakers or any combo of items? Love it. There's a home here for your business to succeed.
Maximize your sales in real time through live shows, the Whatnot store, or both! Let shoppers buy at their own pace and let the sales roll in.
Selling online never felt this fun.
Make more on your terms
Earn around the clock. It's exciting to sell live on Whatnot, where shoppers spend 10x more than on other platforms. When you’re not live, enjoy the flexibility of cashing in at all hours selling products straight from your store.
Reach the right buyers
Connect with millions of shoppers, where buyers don’t just browse, they become your regulars. The numbers agree! Shoppers spend an average of 80 minutes each day watching our content, more than leading platforms like X and Instagram.
We make it easy
Our world-class inventory management and discovery tools handle payments and shipping, so you can focus on what’s most important—selling and scaling.
Sell with joy
Because going live on Whatnot is straight up fun. Ask any seller. Come share your passion with like-minded shoppers, build a loyal following, and watch your sales soar over time.
Don't believe the hype?
theliplady
Beauty Seller
“The community is full of nice, supportive people... I have people who watch me stream 3x a week... I really appreciate the bond I've built with my customers.”
hobbyboxny
Sports Card Seller
“We acquire more customers on Whatnot in a week than we do in our stores in a year.”
caitieco
Women's Fashion Seller
“Last August, prior to live selling, I made $600 in sales on static platforms. This August, I will hit $125k in sales.”
brickluv
Toys Seller
“For me being able to have a real business on Whatnot that is interactive, has rapid growth and is just overall fun has been a dream.”
How it works.
1
Sign up
Once you sign up as a seller, you’ll join our amazing seller community and can start amplifying your business!
2
Sell your products
When it comes to selling on Whatnot, you've got options:
Sell in a live show
Host a show and chat with your audience in real-time.
Auction off items, sell items at fixed prices with our Buy-It-Now feature, or run giveaways.
Show off your brand and your products. Geek out with millions of buyers who are excited to hear from you.
Sell from your Whatnot store 24/7
List products in your Whatnot store and let buyers shop your products at their own pace on both auction and Buy-It-Now items.
Keep making sales even when you're not hosting a show.
3
Ship and get paid
Grab your pre-paid Whatnot shipping labels through the Seller Hub and slap them onto your boxes! 48-72 hours after the order is delivered, you can cash out via direct deposit.
You asked, we answered.
How do I get paid?
You’ll receive payment 48 - 72 hours after the package is delivered to the buyer. This will initially appear as Whatnot credit in your account which you can then cash out directly to your bank account. You can also qualify for an Early Payout program, which you can read more about here.
How does shipping work?
We partner with services like USPS and Canada Post to ensure your order is delivered safely and securely. After you complete your sale, we’ll create a prepaid label so you can ship your item hassle-free.
What are the fees?
Seller fees are as follows:
8% commission on the sold price of an item when it sells
2.9% + 30 cents payment processing fee for the entire transaction
Payment processing applies to the subtotal, tax, and shipping price paid by a buyer for a given order
The payment processing fee is not currently applied to any international shipping/taxes.
When can I schedule a show?
You can schedule your show anytime you want! Regardless of which day you decide to stream, Whatnot viewership tends to be consistent throughout the week.
You can also list items for always-on selling in your Whatnot store to keep your business growing even when you’re not live.
What can I sell?
The true question is what can’t you sell on Whatnot! We currently have 50+ categories to sell in — electronics, fashion, collectibles, beauty, live plants, and more.
Is it safe?
Yes! Whatnot has best-in-class support and tools to help you and your buyers have a smooth shopping experience. Our priority has always been to build a community with a strong foundation of trust, reliability, and safety.
